Before anything else, this is not an ongoing ad. This is just one of my many school works/plates. 

 

This is a final project for my Media Planning class.

My mock client is Krispy Kreme (Ayala Center Cebu, Philippines).

We were asked to compute their annual estimated advertising budget.

Afterwhich, we were also tasked to plot in media schedules to cater to the market.

And after everything was done, we were asked to make creatives for 2 media options with

the highest alloted budget. 

In this case, the newspaper and billboard have the highest budget (taking into consideration their target market). 

 

So here are what I came up with. 

Got the logo, product shot and "HOT NOW" sign from the internet since I didn't have the time to actually shoot it.

Everything else, I made from scratch. 

 

Typeface:

Futura Condensed Extra Bold (headline) 

Futura Regular (copy & mandatories)

Freehand 575 (script)

 

Colors:

Green (01704A)

Red (B21839)

White (FFFFFF)

 

Hope you'll like it! :)